Tekijä: Kathrin M. Möslein; Rainer Trinczek; Angelika C. Bullinger; Frank Danzinger; Stefan Lücking Kustantaja: Cuvillier Verlag (2010) Saatavuus: Ei tiedossa
Gabler Verlag Sivumäärä: 199 sivua Asu: Pehmeäkantinen kirja Painos: 2009 Julkaisuvuosi: 2008, 25.11.2008 (lisätietoa) Kieli: Englanti
Case book that covers the entire business life-cycle of innovative firms and provide key learnings from successful strategic innovators in various industries. Readers will acquire knowledge on venture creation and growth strategies as well as strategies for open innovation. How to foster an organization's strategic ability to innovate is a constant challenge not only for large multi-nationals, but equally for small and medium-sized firms.
