Graham Hooley; John Saunders; Nigel Piercy; Mark Saunders; Adrian Thornhill; Philip Lewis; Philip Kotler; Kevin Lane Keller (2007) Saatavuus: Loppuunmyyty Moniviestin
Nigel Slack; Stuart Chambers; Robert Johnston; Graham Hooley; John Saunders; Nigel Piercy; Brigitte Nicoulaud (2008) Saatavuus: Loppuunmyyty Moniviestin
Graham J. Hooley; John A. Saunders; Nigel F. Piercy; Sheila Cameron; Mark Saunders; Adrian Thornhill; Philip Lewis; Kotle Pearson Education Limited (2006) Saatavuus: Hankintapalvelu
Graham J. Hooley; John A. Saunders; Nigel F. Piercy; Brigitte Nicoulaud; Robert van der Zwart Pearson Education Limited (2008) Saatavuus: Hankintapalvelu
Fred Toates; Michael Hogg; Graham Vaughan; John Maltby; Liz Day; Ann Macaskill; James N. Butcher; Jill M Hooley; Susan M Mineka (2014) Saatavuus: Loppuunmyyty Moniviestin
Sivumäärä: 592 sivua Asu: Pehmeäkantinen kirja Painos: 5. painos Julkaisuvuosi: 2011, 04.08.2011 (lisätietoa) Kieli: Englanti
Korvaava tuote: 9781292017310
Marketing Strategy and Competitive Positioning 5e deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage.
The book is primarily about creating and sustaining superior performance in the marketplace. It focuses on the two central issues in marketing strategy formulation – the identification of target markets and the creation of a differential advantage. In doing that, it recognises the emergence of new potential target markets born of the recession and increased concern for climate change; and it examines ways in which firms can differentiate their offerings through the recognition of environmental and social concerns.
