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Marketing Strategy and Competitive Positioning
65,20 €
Sivumäärä: 648 sivua
Asu: Pehmeäkantinen kirja
Painos: 3. painos
Julkaisuvuosi: 2003, 29.10.2003 (lisätietoa)
Kieli: Englanti
Asu: Pehmeäkantinen kirja
Painos: 3. painos
Julkaisuvuosi: 2003, 29.10.2003 (lisätietoa)
Kieli: Englanti
Korvaava tuote: 9780273706977
Marketing Strategy and Competitive Positioning deals with the process of developing and implementing a marketing strategy. The third edition focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage.
Marketing Strategy and Competitive Positioning deals with the process of developing and implementing a marketing strategy. The third edition focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage.
Marketing Strategy and Competitive Positioning deals with the process of developing and implementing a marketing strategy. The third edition focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage.
Marketing Strategy and Competitive Positioning deals with the process of developing and implementing a marketing strategy. The third edition focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage.
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ISBN:
9780273655169
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