Marketing Management 12/E

This is the number 1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.

Marketing Strategy and Competitive Positioning 3/E

Marketing Strategy and Competitive Positioning deals with the process of developing and implementing a marketing strategy. The third edition focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage.

Research Methods for Business Students 4/E

In this book, Saunders et al address what are perhaps the two biggest problems in teaching Research Methods – getting students interested in methodology and theory and helping them to understand the practical relevance.