Tekijä: Nigel Slack; Stuart Chambers; Robert Johnston; Graham Hooley; John Saunders; Nigel Piercy; Brigitte Nicoulaud Kustantaja: (2008) Saatavuus: Loppuunmyyty.
Tekijä: Graham Hooley; Nigel Piercy; Brigitte Nicoulaud; John Rudd; Nick Lee Kustantaja: Pearson Education Limited (2020) Saatavuus: Noin 12-15 arkipäivää
Tekijä: Graham J. Hooley; John A. Saunders; Nigel F. Piercy; Brigitte Nicoulaud; Robert van der Zwart Kustantaja: Pearson Education Limited (2008) Saatavuus: Ei tiedossa
Tekijä: Graham Hooley; Nigel Piercy; Brigitte Nicoulaud; John Rudd; Nick Lee Kustantaja: Pearson Education Limited (2024) Saatavuus: Noin 15-18 arkipäivää
Sivumäärä: 592 sivua Asu: Pehmeäkantinen kirja Painos: 5. painos Julkaisuvuosi: 2011, 04.08.2011 (lisätietoa) Kieli: Englanti
Korvaava tuote: 9781292017310
Marketing Strategy and Competitive Positioning 5e deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage.
The book is primarily about creating and sustaining superior performance in the marketplace. It focuses on the two central issues in marketing strategy formulation – the identification of target markets and the creation of a differential advantage. In doing that, it recognises the emergence of new potential target markets born of the recession and increased concern for climate change; and it examines ways in which firms can differentiate their offerings through the recognition of environmental and social concerns.
