SULJE VALIKKO

avaa valikko

Cases on Effective Digital Marketing for Competitive Organizations
424,90 €
IGI Global
Sivumäärä: 320 sivua
Asu: Kovakantinen kirja
Julkaisuvuosi: 2024, 25.10.2024 (lisätietoa)
Kieli: Englanti
In the fast-paced world of modern business, organizations grapple with the ever-present challenge of effectively navigating the complexities of digital marketing. As consumer behavior evolves and technological innovations continue to reshape the landscape, companies face the daunting task of staying ahead of the curve to maintain competitiveness and engage with their target audience. Yet, amidst the vast sea of information and myriad of digital channels available, many organizations find themselves struggling to devise and implement effective digital marketing strategies that yield tangible results. Cases on Effective Digital Marketing for Competitive Organizations emerges as a guide amidst the challenges of the digital age. By presenting a curated collection of real-world case studies, this book offers invaluable insights into successful digital marketing strategies across various industries. From leveraging emerging technologies like artificial intelligence and augmented reality to mastering the art of storytelling and cultivating customer loyalty, each case study provides actionable lessons and practical guidance for navigating the complexities of the digital marketing landscape. Tailored for academics, researchers, and industry professionals alike, this book serves as a comprehensive roadmap for unlocking the transformative potential of digital marketing. Whether you're a marketing student seeking to grasp new concepts, a researcher exploring conceptual developments, or a marketing practitioner striving to enhance competencies, the diverse array of cases presented in this book offers valuable insights and inspiration. With its holistic approach and practical insights, this book stands as an indispensable resource for mastering the art and science of digital marketing in today's competitive business environment.

Tuotetta lisätty
ostoskoriin kpl
Siirry koriin
LISÄÄ OSTOSKORIIN
Tuote ilmestyy 25.10.2024. Voit tehdä tilauksen heti ja toimitamme tuotteen kun saamme sen varastoomme. Seuraa saatavuutta.
Myymäläsaatavuus
Helsinki
Tapiola
Turku
Tampere
Cases on Effective Digital Marketing for Competitive Organizationszoom
Näytä kaikki tuotetiedot
Sisäänkirjautuminen
Kirjaudu sisään
Rekisteröityminen
Oma tili
Omat tiedot
Omat tilaukset
Omat laskut
Lisätietoja
Asiakaspalvelu
Tietoa verkkokaupasta
Toimitusehdot
Tietosuojaseloste