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Inês Veiga Pereira | Akateeminen Kirjakauppa

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Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs
Inês Veiga Pereira; Paulo Botelho Pires; José Duarte Santos
IGI Global (2023)
Pehmeäkantinen kirja
189,00
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ostoskoriin kpl
Siirry koriin
Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs
Inês Veiga Pereira; Paulo Botelho Pires; José Duarte Santos
IGI Global (2023)
Kovakantinen kirja
270,60
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ostoskoriin kpl
Siirry koriin
Confronting Security and Privacy Challenges in Digital Marketing
Paulo Botelho Pires; José Duarte Santos; Inês Veiga Pereira; Ana Isabel Torres
IGI Global (2023)
Pehmeäkantinen kirja
208,10
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ostoskoriin kpl
Siirry koriin
Confronting Security and Privacy Challenges in Digital Marketing
Paulo Botelho Pires; José Duarte Santos; Inês Veiga Pereira; Ana Isabel Torres
IGI Global (2023)
Kovakantinen kirja
294,50
Tuotetta lisätty
ostoskoriin kpl
Siirry koriin
Management and Marketing for Improved Retail Competitiveness and Performance
José Duarte Santos; Inês Veiga Pereira; Paulo Botelho Pires
IGI Global (2023)
Kovakantinen kirja
366,00
Tuotetta lisätty
ostoskoriin kpl
Siirry koriin
Digital Marketing - Analyzing its Transversal Impact
Paulo Botelho Pires; José Duarte Santos; Inês Veiga Pereira
Taylor & Francis Ltd (2024)
Kovakantinen kirja
152,40
Tuotetta lisätty
ostoskoriin kpl
Siirry koriin
Management and Marketing for Improved Retail Competitiveness and Performance
José Duarte Santos; Inês Veiga Pereira; Paulo Botelho Pires
IGI Global (2024)
Pehmeäkantinen kirja
213,80
Tuotetta lisätty
ostoskoriin kpl
Siirry koriin
Cases on Effective Digital Marketing for Competitive Organizations
Sara Santos; José Duarte Santos; Paulo Botelho Pires; Inês Veiga Pereira
IGI Global (2024)
Pehmeäkantinen kirja
235,50
Tuotetta lisätty
ostoskoriin kpl
Siirry koriin
Cases on Effective Digital Marketing for Competitive Organizations
Sara Santos; José Duarte Santos; Paulo Botelho Pires; Inês Veiga Pereira
IGI Global (2024)
Kovakantinen kirja
425,60
Tuotetta lisätty
ostoskoriin kpl
Siirry koriin
Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs
189,00 €
IGI Global
Sivumäärä: 320 sivua
Asu: Pehmeäkantinen kirja
Julkaisuvuosi: 2023, 30.11.2023 (lisätietoa)
Kieli: Englanti
In today's world, diversity, equity, and inclusion (DEI) have become essential elements in achieving sustainable development goals (SDGs) and promoting a better society. However, organizations face numerous challenges in determining the most effective digital marketing strategies to achieve these goals. Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs, edited by Inês Pereira, Paulo Alexandre, and José Duarte Santos, provides a comprehensive understanding of the different concepts, techniques, and tools required to implement digital marketing and communication strategies that promote DEI and contribute to the likelihood of achieving SDGs. The book is aimed at management and marketing academics, researchers, digital marketing managers, and consultants working for non-profit and for-profit organizations, social marketers, and brand communication managers seeking to optimize message creativity and storytelling focused on diversity and inclusion. By covering a wide range of knowledge areas, including circular economy and SDGs, corporate social responsibility, internal communication and inclusion, marginalized communities, feminism, and LGBTQ+ issues, the book provides readers with the necessary skills to understand and apply different digital marketing and communication strategies. Through this book, readers will gain valuable insights into how digital marketing and communication strategies can contribute to improving society through behavior surrounding DEI and SDGs. With its focus on topics such as non-profit marketing, storytelling for DEI, and sustainability index, the book provides practical guidance that can be applied by organizations to measure their impact. As a result, the book serves as an essential guide for anyone seeking to develop effective digital marketing and communication strategies that promote DEI and contribute to achieving SDGs.

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Tilaustuote | Arvioimme, että tuote lähetetään meiltä noin 1-3 viikossa. | Tilaa jouluksi viimeistään 27.11.2024. Tuote ei välttämättä ehdi jouluksi.
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Tampere
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