José Fábio Santos Duarte Lana; Maria Helena Andrade Santana; William Dias Belangero; Angela Cristina Malheiros Luzo Springer-Verlag Berlin and Heidelberg GmbH & Co. KG (2013) Kovakantinen kirja
José Fábio Santos Duarte Lana; Maria Helena Andrade Santana; William Dias Belangero; Angela Cristina Malheiros Luzo Springer-Verlag Berlin and Heidelberg GmbH & Co. KG (2016) Pehmeäkantinen kirja
IGI Global Sivumäärä: 267 sivua Asu: Kovakantinen kirja Julkaisuvuosi: 2019, 30.08.2019 (lisätietoa) Kieli: Englanti
The growth of internet access and the entry of smartphones into everyday life has provided a revolutionary way for consumers to interact with businesses throughout the tourist industry. As a result, numerous companies are utilizing techniques and concepts designed to communicate directly with potential clientele all over the world.
Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries provides innovative insights into how digital marketing can influence the consumer relationship at every stage of the tourism process and features emerging tools and techniques to establish better connections with consumers. The content within this publication examines topics such as branding strategies, social media, and influencer marketing for maximum content exposure. This information is designed for marketing managers, executives, event planners, tour developers, hotel managers, airline managers, program directors, advertisers, restaurateurs, students, business professionals, and researchers.