This book is written for managers in organizations that practice western style of management. The central theme of the book is the importance of generating core values, vision and mission within an organization, extending core values of work into practical and concrete ways of infusing them into day-to-day activities at work.Many of the central ideas and theories of western style of management are questioned, and readers are introduced to theories of contemporary writers in the field.Based on a critical interpretation of theory, this practical book is distilled from the authors' experience in developing core values within a variety of organizations over the last decade.