M: Advertising: 2024 Release ISE, Weigold, Michael; Arens, William, McGraw Hill

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M: Advertising: 2024 Release ISE

Michael Weigold, William Arens

72,20 €

McGraw Hill
Asu: Pehmeäkantinen kirja
Painos: 5. painos
Julkaisuvuosi: 2025, 26.02.2024 (lisätietoa)
Kieli: Englanti

M: Advertising examines advertising from the perspective of the advertiser as well as the specialists who create advertising.  M: Advertising takes students beyond theory to learn about roles within each of these organizations, and to consider which they might one day play themselves in a highly visual, condensed, engaging format.  Supported by a robust digital through McGraw Hill Connect, M: Advertising is relevant and engaging for today’s business students.   

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