Tekijä: Christine Arenson; Jan Busby-Whitehead; Kenneth Brummel-Smith; James G. O'Brien; Mary H. Palmer; William Reichel Kustantaja: Cambridge University Press (2009) Saatavuus: | Arvioimme, että tuote lähetetään meiltä noin 1-3 viikossa
McGraw-Hill Education Asu: Pehmeäkantinen kirja Painos: 2. painos Julkaisuvuosi: 2015, 16.02.2014 (lisätietoa) Kieli: Englanti
M: Advertising 2e was created with students' and professors' needs in mind. It explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors' goal was to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student's “real life.“ This approach truly transcends the conceptual and propels students into an exciting and practical dimension.
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