From the originator of the ARPAR performance index. This books brings a fresh view on Revenue Management and describes the tools that are relevant and effective today. After you start applying these strategies - you'll start noticing the difference in less than a month, guaranteed. It contains both theoretical knowledge and practical advice on how to Revenue Manage your hotel and significantly grow your RevPAR and your bottom line. You'll get insider tips, such as: how to properly implement dynamic pricing, how to read your STR report, and the proper way to use overbooking to grow your revenue. Do this right and you'll be able to achieve great results in no time. So whether you are a professional certified Revenue Manager, a GM looking to improve your hotel's RevPAR or a student searching for additional knowledge on this discipline - this book will help you become more knowledgeable and more successful. #ARPAR