This book is a result of my experience as a mystery shopping provider
as, a mystery shopping user and a mystery shopper. Mystery shopping is
without a doubt hard work. But if I could chose to work in any industry
in the world, I would chose mystery shopping. It is so great to realize
that employees become more motivated and companies really improve
their sales, service level and bottom line results. Only by using mystery
shopping, businesses have the chance to see what is really going on in
the interaction with their customers – in The Moment of Truth. I love this
industry!
I want to thank our mystery shoppers, colleagues, and clients for being
my source of inspiration. I also want to thank my fellow colleagues from
MSPA for helping me gather facts and for sharing their invaluable experience
with me. I especially thank my family for always supporting me.
Now I will again have some more time to shop and play golf.
Veronica Boxberg Karlsson