Introduction to Business Analytics is designed with two goals in mind, readability and affordability.  All professors know how difficult it is to get students taking required courses to read the textbook.  I assign a few topics at a time within each chapter for them to read.  It helps to place those "Topics of the Day" on the board so students become accustomed to the vocabulary.  It was written in such a fashion that even students with an aversion to mathematics can understand it.  It doesn't require students to be completely proficient in JMP, but it does want them to work with the program enough to put it on their resumes.  Each lecture then ties how companies are currently using analytics to their advantage.  In addition, it includes problems for every type of business major throughout the text.