South Western College Sivumäärä: 624 sivua Asu: Pehmeäkantinen kirja Julkaisuvuosi: 2013, 06.12.2013 (lisätietoa) Kieli: Englanti
Basic Marketing Research: Customer Insights and Managerial Action, 8th edition, provides an introductory look at marketing research for undergraduate students, managerially-oriented graduate students, or anyone who wants an appreciation of the marketing research process. +