Ulkomaiset kirjat, Business & Economics, Marketing, Research | Akateeminen Kirjakauppa

Competitive advantage is the core of a winning strategy. Still, only a few companies have a competitive advantage. This book helps a business create a competitive advantage. It replaces product- and production-oriented thinking with a market-oriented way of thinking. 

Competitive advantages are created only by thinking in new way. By thinking what has not been thought.