Are you leaving thousands of dollars on the table? If you're not hosting memorable, measurable, and expertly crafted appreciation events for your customers, you may as well be. In this book, Collin Stover expertly teaches you: * How to plan customer appreciation events with more confidence, creativity, and results. * How to put "butts in seats" and get people to your business to show up to your event. * Four easy ways to fund your event, so that you can host it for free (or even make a profit)! * How to measure the success of your event, so that you are able to determine your return on investment for every event you host. * How to avoid being ROBBED by your vendors at the event. * And so much more!