Whether you want to be a leasing professional or are already in the field and need a refresher course on best practices, this guide tells you what you need to know about the multifamily housing industry. Robert E. Starnes Jr., who has seventeen years of experience in the industry, walks you through all the steps of leasing-from opening a clubhouse, to answering a phone, showing an apartment, creating a lease agreement, and following up with leads. Each chapter ends with key points to remember focusing on important issues such as how to answer the phone, how to get guests excited about taking a tour, how to make a great first impression, and how to properly fill out paperwork. You'll also learn the reasons why people do not lease, and why it's essential to continue communicating with them even when it might seem they do not want to do business with you. Filled with case studies and sample conversations, this guide is an essential resource for anyone who manages multiunit housing.