New Benefits Now introduces both a case for change and a playbook for employer sponsored healthcare benefits reform. It's time for CEO's, CFO's and CHRO's to step up, lean in and finally gain control of runaway costs and ineffectively regulated practices associated with insuring their employees. Business executives are an under leveraged resource when it comes to improving healthcare in America, despite the fact that they are the ones paying most of the bills. It is highly ironic that these Payers are the least included when politicians and others talk about re-shaping American healthcare benefits. The executives who lead American businesses have the most at stake, and yet receive the least guidance in the way of advice about how to influence providers and innovate internal practices that curtail waste, inaccuracy and greed. New Benefits Now changes everything. Business executives have not had a guide. They've not had a manual to show them how to manage healthcare benefits plans, until now.