Big Data and Innovation in Tourism, Travel, and Hospitality : Managerial Approaches, Techniques, and Applications, Sigala, Marianna (ed.); Rahimi, Roya (ed.); Thelwall, Mike (ed.), Springer

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Big Data and Innovation in Tourism, Travel, and Hospitality : Managerial Approaches, Techniques, and Applications

Marianna Sigala (ed.), Roya Rahimi (ed.), Mike Thelwall (ed.)

143,50 €

Springer
Sivumäärä: 223 sivua
Asu: Pehmeäkantinen kirja
Julkaisuvuosi: 2020, 04.04.2020 (lisätietoa)
Kieli: Englanti

This book brings together multi-disciplinary research and practical evidence about the role and exploitation of big data in driving and supporting innovation in tourism. It also provides a consolidated framework and roadmap summarising the major issues that both researchers and practitioners have to address for effective big data innovation.

The book proposes a process-based model to identify and implement big data innovation strategies in tourism. This process framework consists of four major parts: 1) inputs required for big data innovation; 2) processes required to implement big data innovation; 3) outcomes of big data innovation; and 4) contextual factors influencing big data exploitation and advances in big data exploitation for business innovation.

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