Wolfgang Beiglböck; Gabriele Gottwald-Nathaniel; Wolfgang Preinsperger; Oliver Scheibenbogen Springer-Verlag Berlin and Heidelberg GmbH & Co. KG (2023) Pehmeäkantinen kirja
Maja Apelt (ed.); Ingo Bode (ed.); Raimund Hasse (ed.); Uli Meyer (ed.); Victoria v. Groddeck (ed.); Maximilian Wilkesmann Springer VS (2025) Kovakantinen kirja
Ali Rafiei Miandashti; Susil Baral; Eva Yazmin Santiago; Larousse Khosravi Khorashad; Alexander O. Govorov; H. Richardson Springer Verlag, Singapore (2019) Pehmeäkantinen kirja
William C. Faquin (ed.); Esther Diana Rossi (ed.); Zubair Baloch (ed.); Güliz A. Barkan (ed.); Maria Pia Foschini (ed.); Ku Springer (2023) Pehmeäkantinen kirja
Claes Wohlin; Per Runeson; Martin Höst; Magnus C. Ohlsson; Björn Regnell; Anders Wesslén Springer-Verlag Berlin and Heidelberg GmbH & Co. KG (2024) Pehmeäkantinen kirja
Competitive advantage is the core of a winning strategy. Still, only a few companies have a competitive advantage. This book helps a business create a competitive advantage. It replaces product- and production-oriented thinking with a market-oriented way of thinking.
Competitive advantages are created only by thinking in new way. By thinking what has not been thought.
