Olaf Kühne (ed.); Julia Deborah Fischer (ed.); Timo Sedelmeier (ed.); Volker Hochschild (ed.); Barbara Staniscia (ed.); Man Springer VS (2023) Pehmeäkantinen kirja
Atsuyuki Morishima; Guoliang Li; Yoshiharu Ishikawa; Sihem Amer-Yahia; H. V. Jagadish; Kejing Lu Springer Nature Switzerland AG (2025) Pehmeäkantinen kirja
Competitive advantage is the core of a winning strategy. Still, only a few companies have a competitive advantage. This book helps a business create a competitive advantage. It replaces product- and production-oriented thinking with a market-oriented way of thinking.
Competitive advantages are created only by thinking in new way. By thinking what has not been thought.