The knowledge of business policy and techniques of strategic management is of the utmost importance to prospective business managers. The present competitive environment has brought several drastic changes in policy making and strategic management. Hence there is a necessity of theoretical understanding about the business policy, as well as strategic management. Most of the organizations have started adopting strategic management system. This book focuses on a conceptual approach to the subject, as well as some select case studies, which give a foundation to the knowledge of strategic management.