Discover the practical tips to make you an effective, customer-oriented manager!

Focusing on the pervading belief that everything a manager does must be customer oriented, The Concise Handbook of Management: A Practitioner’s Approach gives you an overview of everything you need to know about managing in one practical, concise book. This plain-talking guide not only explains management theories, but also presents commonsense suggestions on the best ways to effectively manage people and things, no matter what type of business you are in. Taking a practitioner’s approach of discussing management issues with customers ultimately in mind, this practical book motivates, is easily understandable, and is entertaining to boot.

The Concise Handbook of Management: A Practitioner’s Approach uses succinct chapters with several real stories and case studies designed to clearly illustrate each concept and suggestion. Written with the busy manager in mind, each chapter is compact, clear, true-to-life, and is always aimed at the bottom line. The book includes a small business marketing and promotion checklist, a helpful bibliography, and a useful glossary of terms.

The Concise Handbook of Management: A Practitioner’s Approach explores:



the first three steps in becoming a good manager

understanding the importance of customers

getting the most from employees

management competencies and styles

organizational structures and cultures

managing change

managing conflict and stress

managing teams and workgroups

ethics

leadership

managing time

written business communication

mastering the skills of a presentation

dealing with people in the workplace

a small business marketing checklist

project or program planning

the marketing basicsproductstrategymarketingpricing

developing external and internal customers



The Concise Handbook of Management: A Practitioner’s Approach proves the adage that less is more, and has already been called the undergraduate/graduate student’s or practicing manager’s best all-in-one source and reference for simplified management theory and skills.