This clearly written introduction is ideal for business students taking a course in research methods, or undertaking their first dissertation or report on a work placement project.   It is designed to equip them with a systematic approach to business research.

Written in a concise and accessible style, it demonstrates to students the importance of a scientific approach to business research and problem-solving projects.  It shows them how to formulate a problem, choose a research method, argue and motivate, and how to collect, analyse and present the data.