Sivumäärä: 288 sivua Asu: Pehmeäkantinen kirja Painos: 4. painos Julkaisuvuosi: 2010, 25.03.2010 (lisätietoa) Kieli: Englanti
A concise, clear and comprehensive introduction to research methods, which equips students with a systematic approach to business research.
Written in an accessible style, this book demonstrates the importance of a scientific approach to business research and problem-solving projects. It shows students how to formulate a problem, choose a research method, argue and motivate, and how to collect, analyse and present the data.
The following online resources support the text: For Instructors: PowerPoint slides