This book provides the do's and don'ts that every company should follow in order to be successful and retain good customers. The tentative chapters will include: (1) The fallacy of accurate measures; (2) Overview of book; (3) Crisis of short-termism; (4) Balancing the companys success in the short term and the long term is important; (5) Greed is good, trust is better; (6) What are the implications for management and leadership?; (7) OK, youre ready to break the old rules?; (8) Assuming youve been able to establish a company where everybody focuses on; (9) Trust and the success of your company long term and short term; (10) Laws to live by.