How can a small winery possibly compete with the marketing war chests of massive wine companies? How can it hope to capture the over-stimulated mindshare of the modern consumer? - By being strategic. Scores have succeeded at it. And by being educated so can the owner of even the smallest winery.This completely revised and updated edition of the bestselling book by three of the industry's most connected insiders puts new, practical and powerful strategies into the hands of veteran brand managers and marketing professionals, and the vast bank of wine marketing knowledge within reach of the nascent winery owner.The new edition has 100 pages of new and expanded material, including the topics: importing and exporting, logistical management, marketing tasting rooms as "destinations," newest legal developments, and marketing in a down economy. Three new chapters detail how to generate greater retail sales, take advantage of the wine tourism boom, and grab the benefits of Wine 2.0, social networking and viral marketing.