This book addresses the issues concerned with the achievement of world class competitiveness by major international companies. It is the story of creating success where failure was endemic and demonstrating that so-called Japanese management techniques can be applied elsewhere by other western companies to attain market supremacy. It is a book based on personal experience but related to theory and thus is of use to the reader trying to change where they work for the better as well as providing answers to a number of commonly asked questions: * Why are the Japanese so consistently successful? * Can we compete and become World Class using our culture and Japanese management techniques? * Is there a manufacturing future for the UK and Europe in the face of competition from the Pacific Basin? * How do we achieve world class competitiveness? How do you start this in your business?