The Big Picture of Business, Book 2 offers a creative approach to strategy development and planning for companies in today’s turbulent business environment that prepares them for an unknowable tomorrow.
Each year, one-third of the US Gross National Product goes toward cleaning up problems, damages, and other high costs caused by companies that failed to take proper actions. Look no further than the cost of the current financial crisis for an example. The costs of band-aid surgery for their problems and make-good work cost businesses six times that of proper planning, oversight, and accountability. In addition, 92 percent of all problems in organizations stem from poor management decisions.


In The Big Picture of Business, Book 2, Hank Moore takes a fresh look at change and growth, utilizing full-scope planning as a means of navigating through uncertain waters toward richer success, based on his trademarked approach to growing and strengthening businesses that has been tested by his actual work in guiding corporations over three decades. Hank shows readers how to master change and, in doing so, ready companies to face the future.