The objective of this work is to provide some useful tools to foreign investors intentioned to make business in Turkey, giving a general overview of the country. Political, economic, social as well as environmental characteristics are described in order to give a global point of view on this emerging market. Besides, four selected industrial sectors are analyzed and possible business opportunities for each sector have been indicated. In this sense, some considerations on the potentialities of the Turkish market are given on the basis of two chances and risks profiles, one in the case that Turkey will become a full member of the European Union and the other in the case that it will maintain the actual status of simply associated partner.