THE NO-NONSENSE GUIDE TO SELLING covers more than its title suggests. An element of selling and negotiating is essential in virtually all occupations. So, whatever your occupation or ambition this book will benefit you. If you are halfway up the ladder, this book will make it that little easier to climb the other half. It is an "action this day" book - for, without action everything fails. Chapters include - Just a little theory; Even up-to-date technology wont save you; On everyday life and How do you answer THAT QUESTION?! For some twenty-two years I was Managing Director of a public property company with a quote on the London Stock Exchange. Hence, I have wide experience in selling and negotiating at the highest level and, without any doubt, am well qualified to put this book before you. The author - JOHN MEPHAM