Most countries opted market economy where, money and product sales are dependent on demand and supply paradigm rather than extraneous factors such as politics and government. The assertion needs clarification as most robust economies such as US and EU have been supporting their local businesses, thus flaunting the tenets of free or market economy. The WTO has been trying to correct the situation with other UN bodies.

Takes the readers on hands, on mission of exploring the different aspects of global business scenario, possible India’s role in gaining their rightful share in the global market
Wide coverage of the subject, having real life, class tested case studies
Offers a unique blend of learning the subject so vital to the country’s economy with comparative ease and the needed depth for masters programmes and would help even doctoral students.
Includes strategic information on certain selected countries, how to enter their markets, the cultural situation that would help global business players to avoid from making avoidable blunders.
Deals with the cultural aspects of global business in detail.
Comprehensive on the subject, uses lucid style for easy reading for global student community and other global stakeholders.

The book covers areas such as outsourcing, setting up international businesses, manufacturing units and international trade. Trade barriers, both tariff and non-tariff, international market segmentation, customer communication, including personal communication, advertising, sales promotion, publicity and public relation have been dealt with from global viewpoint.