This book is a collection of high-quality research papers presented at 8th International Conference on Internet of Things and Connected Technologies (ICIoTCT 2023), held at National Institute of Technology (NIT), Mizoram, India, during 29–30 September 2023. This book presents recent advances on IoT and connected technologies. This book is designed for marketing managers, business professionals, researchers, academicians, and graduate-level students seeking to learn how IoT and connecting technologies increase the amount of data gained through devices, enhance customer experience, and widen the scope of IoT analytics in enhancing customer marketing outcomes.