Palgrave Macmillan Sivumäärä: 272 sivua Asu: Pehmeäkantinen kirja Painos: 2015 Julkaisuvuosi: 2015, 13.01.2015 (lisätietoa) Kieli: Englanti
Innovation is a responsibility normally assigned to R&D departments but this is not enough. Companies need a systematic framework so innovation can occur at different levels of the organization. The world's leading expert in marketing and innovation Philip Kotler, and Fernando Trias de Bes together present a revolutionary model for innovation.