In this distinctive and timely guide, Arnold Kling, an experienced "Netstrapper" who sold his Internet company for 85 million, reveals how he and so many like him are building enduring Web companies by combining traditional entrepreneurial scrappiness with pragmatic adoption of technologies. These are the businesses--low frills and niche--that the Web was really built for. In this book he shares their success stories. Along the way he provides practical coaching on every important aspect of launching a solid Internet enterprise--from evaluating business ideas to finding the most suitable partners to raising capital. His step-by-step guide will help you map out a robust plan and launch a business that is free from market turbulence and investor control.