The book features the first volume of the proceedings of the 11th International Conference of the International Association of Cultural and Digital Tourism (IACuDiT), with the theme “Innovation and Creativity in Tourism, Business and Social Sciences,” which was held from September 3 to 5, 2024, in Naxos, Greece. It showcases the latest research on tourism business, technology, and social sciences and presents a critical academic discourse on ICTs adoption in social sciences, regional development, sustainability and tourism experience, smart and sustainable practices, innovations in museum interpretation and collections management   and cross cultural visions, emerging technologies, disruptive technologies, mobile services, gaming, gamification and augmented reality, and other topics of contemporary significance in business and social sciences with a global focus

The book discusses this digital transformation processes in many  areas, including ist effect on  social sciences combined with special forms of tourism. The impact of digitalization encourages the emergence of new digital products and services based on the principle of flexibility. The book puts emphasis into the knowledge economy and smart destinations notion, enacts new modes of tourism management and development, and presents chapters on emerging technologies, such as the Internet of Things, artificial intelligence, big data, and robotics in a plethora of tourism practices.