John Wiley & Sons Sivumäärä: 176 sivua Asu: Pehmeäkantinen kirja Julkaisuvuosi: 1993, 04.11.1993 (lisätietoa)
America's most sought-after consulting guru shows you how to successfully market your services and make more money. Contains 138 insider secrets for building a client base applicable to a broad range of professionals inside or outside consulting. Features invaluable marketing do's and don'ts and covers such topics as direct mail, networking, cultivating referrals, media contacts, preparing contracts and setting fees.