Creating Excellence, first published in 1984, proposes a rational yet visionary blend of approaches for a winning, strategy-driven culture that can provide you and your company with the confidence that gets results.

Based on a programme of six essential leadership skills – vision, sensitivity, insight, versatility, focus, and patience – this step-by-step blueprint for organisational excellence shows the New Age Executive exactly how to:






Know your firm’s capabilities – and make the most of them



Motivate your people to peak performance



Respond positivity to change from within and without



Develop long-term goals and see them through



And turn crisis into opportunity

All these principles are illustrated with fascinating case studies of the most spectacular successes and failures in the history of American enterprise. In addition, hands-on ‘exercises’ will enable you to test their application to the concerns of your own organisation.

Whether you work for a small business or a vast conglomerate, in a hot new industry or a mature, stable environment, Creative Excellence can help make you the most important corporate asset of the eighties – and beyond.