In a fast-moving world we’re often overloaded with differing opinions, conflicting data and changing advice. In this essential guide, Noreena Hertz offers practical steps to how to make better, smarter decisions.




Why should you be wary of experts?
Are emails destroying your ability to think?
How do you know which sources of information are credible?
Whose advice should you trust?


‘Eyes Wide Open’ will help you through the data deluge and show you how to make better and smarter decisions.


By weaving together cutting-edge research with real-world examples from Hollywood to Harry Potter, NASA to World War II spies, Hertz constructs a path to more astute and empowered decision-making in ten clear steps. With razor-sharp insight and an instinct for thought-provoking storytelling, she offers counterintuitive, effective guidance for making better choices—whether you are a businessperson, a professional, a patient, or a parent.


‘Eyes Wide Open’ is a game-changing book that empowers readers to become confident and wise decision-makers —savvy to how our emotions and habits can trip us up.