Everyone in the organization should be involved in the new product pipeline and patent commercialization. Innovation and patent generation needs the support from all business areas, not just the attorneys and research scientists (R&D) in the labs. The strategic planning process needs all managers and inventors to work together bringing protected technologies to market. The ways to organize for innovation and how best to commercialize intellectual property (patents and branding) nationally and internationally are illustrated. Sustainability and scenario planning provide opportunities in forecasting the future and anticipating disruptive technologies. Valuation and decision-making methods are presented for assessing the value of technology at early stages and preparing for the best methods of value realization. Key to market success is being first to market, with superior products and the best possible IP protection. Strategic Business Planning Company provides plans that every business needs.