"Simple and a practical book on marketing" This book will help self employed and small business owners to increase their profits and build up their businesses within a small budget. This book will also help marketing managers working in a small and mid size organization to build a marketing plan step by step. This book will help you to increase your sales and save your investment on the wasteful expenditure in various advertising campaign. This book is also ideal for marketing students who want to understand marketing in a practical way.