From skincare expert and founder of the thriving organic skincare line SW Basics comes a guide to all-natural skincare as stunning in its effectiveness as it is in its simplicity


As healthy consumers, we’ve become all too aware that the food industry sells us products labeled as “healthy” and “all-natural” that, upon closer inspection, are actually full of processed ingredients. But what about the “natural” face wash or “organic” moisturizer we use on our skin every day?



The truth is that the modern skincare and cosmetics industry is a lot like the processed food industry: just like boxes of sugary cereal boast of “whole grains and vitamins,” the products we use on our skin don't often deliver the benefits they promise, and eye-catching packaging camouflages a host of unappetizing ingredients. In Skin Cleanse, skincare expert Adina Grigore shows readers that, just like quitting junk food—when we detox from our skincare regimen, our bodies reap the rewards.



Now in paperback, Skin Cleanse helps readers diagnose and understand the underlying causes of their individual skin problems and offers all-natural recipes (using inexpensive ingredients that can be found at the grocery store, such as coconut oil, sea salt, and apple cider vinegar) for treating them effectively. From learning about how diet and lifestyle factors affect the quality of your skin to examining what, exactly, is in the dozens of products we use every day, Grigore helps readers hit the “restart” button when it comes to their skin and develop healthy habits that will last a lifetime.