Since the theory of relativity we know that massive objects attract things by their gravitation. The greater the mass, the greater the force of attraction. It is the same in strategy projects. Each project participant is a massive participant and has an impact on the interaction. What has changed dramatically is the influence of data on this process. Those who do not take this into account will suffer enormous losses in the future. As this change creates a new equilibrium, the chances of success of the methods and behaviors used also change. In this book, you will learn how to master this change and what you need to do so.