Here to teach game design students the ins-and-outs of designing games for the casual market are two leading authorities in game design, Ernest Adams and Martha Sapeta.  In Casual and Social Games: Advanced Game Design students  will learn casual game design in depth, with an emphasis on Facebook and other social network games. The book covers everything from the initial game production to maintaining a live game, and focuses on the challenges of designing casual live games versus more hardcore PC and console titles. Topics also include user tests and how they inform design choices, metrics and what role they’ll play in a game’s design, economies of a live game, how to make money and convert users to hardcore gamers, and details on keeping things fresh once a game is no longer new.