John Wiley & Sons Sivumäärä: 256 sivua Asu: Pehmeäkantinen kirja Julkaisuvuosi: 1995, 16.11.1995 (lisätietoa)
An accessible and practical work designed to address the needs of micro-enterprises whose owners must do most of the work. Describes how to use cost-effective and time-saving methods in order to obtain the pertinent information to complete a marketing plan, keep it updated and develop a system for gathering, organizing and using research data following startup.