This is the most basic workbook you'll find that explains how public relations is different from advertising, the mysteries of writing a press release, how to create a media list, and other nuts and bolts information. And it includes interactive exercises that will get you started on your PR plan for your small business or non-profit organization. After working through this book, if you still feel you need to hire a PR professional, you will know what he or she is doing. Dr. Donnelly has worked in and taught public relations for almost 30 years.