From the hunters' drink, to the diverse club scene; from Wolfenbüttel to the World.


This book tells the story of global herbal-liqueur brand Jägermeister and provides a fascinating look behind the scenes at the world-famous family business, while personalities such as footballer Paul Breitner and Guns N’ Roses’ Dizzy Reed recount how they spent the most memorable nights of their lives.


Presenting an unparalleled collection of tales about the popular drink, the book also offers creative drink mixes, festival anecdotes and insights into the international world of Jägermeister.


If you’re looking for a fun read and exclusive background stories, it’s got you covered!