In the 21st century, it is easy to get seduced into Internet marketing and selling at a distance. But regardless of the industry, it is inevitable that businesses must build relationships to create, build, and maintain customer bases. Selling is a relationship business, and that is why this book may just be one of the most influential pieces businesses can use. Sales is the highest paid profession in the world, and, like it or not, we all participate in some form of sales. When we think of sales, we tend to imagine a traditional selling job such as real estate, insurance, or retail. Additionally, every entrepreneur is in sales, because if they cannot sell themselves, their business will not survive. What we do not tend to realize is that even a stay-at-home mom is a salesperson; she is constantly selling her children on the notion of why they need to get ready for school on time or take a bath. We all sell.nTo embrace sales is to enter into a journey. The more people people can connect with, the more positive people are, and how open people become, will dictate their success. Success is the person people become in this process, not a paycheck at the end of the journey. In her book, "21st Century Selling Secrets," Erica Combs shares the secrets of implementing sales skills effectively while transforming emotionally to create success