This comprehensive textbook equips students of economics and business, as well as industry professionals, with essential principles, techniques, and applications of applied statistics, statistical testing, and multivariate data analysis. Through real-world business examples, it illustrates the practical use of univariate, bivariate, and multivariate statistical methods.



The content spans a broad range of topics, from data collection and scaling to the presentation and fundamental univariate analysis of quantitative data, while also demonstrating advanced analytical techniques for exploring multivariate relationships. The book systematically covers all topics typically included in university-level courses on statistics and advanced applied data analysis. Beyond theoretical discussion, it offers hands-on guidance for using statistical software tools such as Excel, SPSS, Stata, and R.



In this completely revised and updated second edition, new sections on logistic regression are included, along with enhanced examples and solutions using R for all covered statistical methods. This edition provides a robust resource for mastering applied statistics in both academic and professional settings.