A unique perspective of classical and contemporary thinking of cultural management in one text.

Understanding Cross-Cultural Management, 5th edition, by Browaeys and Price, is the ideal learning resource for those studying relevant subjects, with its unique approach to key ideas and concepts in cross-cultural management, from theory to practice.

Whether you are a student looking forward to beginning your career in business, or you are a looking to improve your professional skills, this textbook offers learning content and features that reflect the increasing diversity within the workforce and the global nature of business today. The ‘learn by doing’ approach encourages you to explore ideas and insights from multiple perspectives and regions.

Key features include:



New and updated topical news articles reflecting the dynamic nature of cross-cultural management. End-of-chapter activities that will allow you to apply your learning and test your knowledge of the content in the book
Case study material providing non-Western examples and covering a wider range of cultures and perspectives.

The new and updated content along with an array of learning resources will help you gain a deeper understanding of the topic and sharpen your critical thinking skills, prompting you to reflect both individually and in your class discussions with your fellow students.